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HELMETS, SEAT BELTS AND CRASH DUMMIES: SOCIAL MARKETING IN DENTISTRY
Course Code: 5316
William Smith, EdD
William Smith, EdD
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Dr. Smith is executive vice president of the Academy for Educational Development, a leader in the use of communication and social marketing to support the public's health. Dr. Smith coauthored the Institute of Medicine's report on health literacy.
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CE Hours: 2.5
Teaching Method: Lecture
Influence community norms for societal benefit rather than profit. Use multidisciplinary approaches to change behaviors. Learn to understand the view of your patients and help them be healthier. Positively impact the public’s oral health.
By the end of the course, participants will be able to:1. Describe the principles of social marketing
2. Learn ways to influence decision making to improve community oral health
3. Identify targeted messages to positively impact preventive behaviors
Category: Practice and Risk Management
Recommended for: Dentist/Dental Student, Hygienist, Dental Assistant