2008 ADA Annual Session
 
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HELMETS, SEAT BELTS AND CRASH DUMMIES: SOCIAL MARKETING IN DENTISTRY
Course Code: 5316

  William Smith, EdD



CE Hours: 2.5

Teaching Method: Lecture



Influence community norms for societal benefit rather than profit. Use multidisciplinary approaches to change behaviors. Learn to understand the view of your patients and help them be healthier. Positively impact the public’s oral health.

By the end of the course, participants will be able to:
1. Describe the principles of social marketing
2. Learn ways to influence decision making to improve community oral health
3. Identify targeted messages to positively impact preventive behaviors



Category: Practice and Risk Management

Recommended for: Dentist/Dental Student, Hygienist, Dental Assistant
Recording Permissions: Yes