Session Information
The 48th AFP International Conference on Fundraising
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The Voice of Philanthropy
Track
:
Annual Giving
Program Code:
AG2
Date:
Monday, March 21, 2011
Time:
1:15 PM to 2:30 PM
EST
Location:
E 271B
SPEAKER
:
Frank Dickerson, Ph.D., MBA, The Written Voice, Highland, Calif.
Description
Fundraising texts read more like academic prose than
conversation and contain less narrative than official
documents. What happened? This session explains the root causes of these problems and how to correct them; reproducing and evaluating best and worst texts,including the world’s oldest fundraising letter, written about 90 AD by Pliny the Younger to Cornelius Tacitus to raise money for a school in Como, Italy.
conversation and contain less narrative than official
documents. What happened? This session explains the root causes of these problems and how to correct them; reproducing and evaluating best and worst texts,including the world’s oldest fundraising letter, written about 90 AD by Pliny the Younger to Cornelius Tacitus to raise money for a school in Como, Italy.
Audio (MP3)
(Code: AG2)
Attendee $12.5 USD - Your Price
This session is a part of:
Audio Synchronized to PowerPoint
(Code: AG2)
This session is a part of:
Audio (MP3) download
(Code: AG2)
Non-Attendee $15 USD - Your Price
This session is a part of: