From identifying prospective individual donors to
determining their overall giving potential, this session
combines the art of an effective prospect assessment
process with step-by-step details of conducting a feasibility study. It offers strategies that work for organizations of any size. The process utilizes development staff and volunteer leadership to not only identify, but also individually assess those with whom the institution hopes to engage. It then details specifics of utilizing these identified names in an effective prospect screening and rating session along with steps that can be taken to successfully prioritize the prospects and inexpensively gather the necessary background data.