Session Information
The 48th AFP International Conference on Fundraising
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International Rescue Committee's Freedom Fund
Track : Comprehensive Campaigns
Program Code: CC3
Date: Tuesday, March 22, 2011
Time: 12:45 PM to 1:45 PM  EST
Location: E 270
SPEAKER (S):
Poonam Prasad, Prasad Consulting & Research, New York, N.Y.
Hugh Dwyer, International Rescue Committee, New York, N.Y.
Janet Harris, California Academy of Sciences, San Francisco, Calif.
Description
Janet Harris teamed up with Poonam Prasad when she conducted a feasibility study for IRC’s Freedom Fund in 1999. They recommended against mounting a campaign because the organization’s humanitarian mission seemed too remote for most donors to embrace and its fundraising function was too immature. Nevertheless, a $60 million campaign was launched the following year with Janet leading it from the staff side. Come learn how to maximize the value of leaders
and donors with differing styles, and how strategic investments in technology, research and branding can help your organization triumph over adversity and lay a strong foundation for a brighter future.


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