Is your organization thinking about going mobile or debating whether it’s a viable channel for donor engagement and fundraising? This presentation will review mobile trends, mobile giving challenges,and the state of nonprofit adoption through newly released survey findings sponsored by Kaptivate and the Association for Fundraising Professionals. For fundraisers trying to understand mobile media and mobile giving, this session will deliver a great set of practical resources in the form of marketing best
practices; ways to integrate mobile, social media, and
your entire marketing mix; a copy of recent survey findings; and a peek into what lies ahead for mobile fundraising.