The SickKids Foundation wanted to get a deeper understanding of the actual value of their fundraising
initiatives. Like you, they understand that when it comes to developing a fundraising plan, it’s knowledge and evidence, not luck and hope, that are the true foundations of an effective fundraising strategy. In this session, Sean explores the techniques used to really get an understanding of your organization’s data and how this information can be used to spot gaps and identify opportunities in your fundraising and communications plans. Sean gives you practical advice that identifies key indicators which show what is working in your fundraising program and demonstrates how you can make informed fundraising strategic decisions based on facts.