The 48th AFP International Conference on Fundraising
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How to Build a Highly Successful Monthly Donor Program
Program Code:
DR3
Date:
Monday, March 21, 2011
Time:
2:45 PM to 4:00 PM
EST
SPEAKER
:
Harvey McKinnon, CFRE, Harvery McKinnon Associates, Vancouver, BC
Description
Research shows that annual donors who convert from regular annual gifts to monthly giving status double or triple their annual contributions. And they continue to donate to an organization three times longer. This session will explore seven myths of monthly giving,maximizing the return on the best seven recruitment channels, upgrading them when they have joined your program, and making sure they keep giving forever.