You know the importance of developing an integrated fundraising program, but how do you separate the buzz from real best practices? How do you know what multi-channel techniques truly increase donor value, and boost your bottom line? This session will help you combine the latest online breakthroughs with the most effective offline tools. See case studies showing how web design, email, and social media, search engine marketing and even text messaging, can all work together to enhance your traditional offline fundraising efforts—and maximize your overall success.