Is your direct response campaign “dead on arrival” in
a prospective donor’s mailbox or inbox? Have your direct mail letters, e-blasts or donation pages fallen victim to copy that’s so poorly written and ineffective it’s “criminal,” costing your fundraising program time,money and donors? Then tune into this interactive session that will investigate how to bring your direct response copy to life and keep it on the straight and narrow to increase your program’s success! Using examples from session participants, we’ll review the evidence in each case and discuss how to solve the copywriting offences that have been committed.