Session Information
The 48th AFP International Conference on Fundraising
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How to Have Your Cake and Eat It Too! Mixing Cause Marketing and Individual Giving
Track : Institutional Fundraising
Program Code: IF4
Date: Tuesday, March 22, 2011
Time: 12:45 PM to 1:45 PM  EST
Location: E 350
SPEAKER (S):
Lynn Croneberger, CFRE, Reading is Fundamental, Washington, D.C.
Laura Goodman, Share Our Strength, Washingon, D.C.
Description
With so many new trends in cause marketing, how do you know what ideas will excite your organization,your corporate partner and elevate your partnership to the next level? This session will provide detailed explanations of how to leverage corporate partnerships into successful cause campaigns and include the ultimate asset—philanthropic customers and interested individuals.


Audio (MP3)
(Code: IF4)
Attendee $12.5 USD - Your Price
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Audio Synchronized to PowerPoint
(Code: IF4)
  
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Audio (MP3) download
(Code: IF4)
Non-Attendee $15 USD - Your Price
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