The 48th AFP International Conference on Fundraising
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Public Trust and Nonprofit Reporting: An Empirical Study on How the Public Views Nonprofit Websites
Program Code:
MA05
Date:
Monday, March 21, 2011
Time:
2:45 PM to 4:00 PM
EST
SPEAKER
:
Sarah Mellon, Texas Tech University, Lubbock, Texas
Description
This presentation will provide organizational leaders a method of assessing their nonprofit website online reporting
efforts with a reliable rubric, and identify ways of increasing public and donor trust using their online presence.