The 48th AFP International Conference on Fundraising
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Five Steps to Multi Channel Monthly Donor Acquisition
Program Code:
MKT01
Date:
Tuesday, March 22, 2011
Time:
9:15 AM to 10:15 AM
EST
SPEAKER
:
Sean Triner, Pareto Fundraising, Ultima, Australia
Description
Donor acquisition is the toughest challenge for charities worldwide. Charities spend millions of dollars trying new ideas, but some ideas are already well established elsewhere. Europeans, SE Asian and Australian NFPs are getting better value from their donors by ensuring a large proportion are monthly donors with automatic debits. This session gives an overview of the most successful techniques in practice to acquire these special donors, including face to face, digital and old fashioned mail and phone.