Session Information
The 48th AFP International Conference on Fundraising
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Mobile Giving: Why You Need to Get Started Now
Track : Marketing and Communications
Program Code: MKT03
Date: Tuesday, March 22, 2011
Time: 12:45 PM to 1:45 PM  EST
Location: E 258
SPEAKER :
Lisa-Anne Uhrmacher, Sprint, Overland Parl, Kan.
Description
Haiti earthquake relief was a watershed moment for mobile giving as social media drove unprecedented awareness of and participation in mobile giving. By 2020, most people will use mobile phones as their primary source of information, positioning mobile giving for exponential growth. Is your organization ready to tap into the emerging mobile giving market? Join the founder of the Mobile Giving Foundation,
Jim Manis, whose pioneering vision drove the growth of text-to-give fundraising.


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