The same concepts and tactics used to market and grow for-profit companies can be utilized by NFPs to achieve their goals. The 4 Ps of marketing (the sales cycle and customer management, the internet and social media and effective marketing communications) aren’t just for Fortune 500 companies. Nonprofits can build their brand, solidify heir “customer” base, develop an online following and promote themselves as well. This interactive presentation will show you how to incorporate sound sales and marketing tactics into your current development and fundraising programs to maximize your return on your investment.