The 48th AFP International Conference on Fundraising
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Increasing Donations for AFP Members (Repeat of MKT9)
Program Code:
MKT10
Date:
Tuesday, March 22, 2011
Time:
8:00 AM to 9:00 AM
EST
SPEAKER
:
Bill Dobbins, Head of Business Development, VISA
Description
This session will allow attendees to gain a full understanding of how constituents are making donations today, be provided with quantitative information on the value of card donations, e.g., credit card donations are 60 percent higher than cash donations, learn how to quickly gain the ability to accept debit and credit card donations and be provided with marketing best practices to improve results.