The 48th AFP International Conference on Fundraising
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Donor-Centered Marketing Tips to Boost Planned Giving Results
Program Code:
PG3
Date:
Monday, March 21, 2011
Time:
2:45 PM to 4:00 PM
EST
SPEAKER
:
Michael Rosen, CFRE, ML Innovations, Inc., Philadelphia, Pa.
Description
This session will provide participants with practical tips
for boosting planned giving results. Using the latest research, participants will learn the need for educating and cultivating prospects before asking for a gift. This fast-paced session will define and highlight the importance of adopting a donor-centered fundraising orientation and will explore a variety of practical marketing tips for any organization with an established planned giving program or a new one.