The 48th AFP International Conference on Fundraising
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Language to Open Conversation About Bequests and Other Gift Plans
Program Code:
PG5
Date:
Monday, March 21, 2011
Time:
12:15 PM to 1:00 PM
EST
SPEAKER
:
William Samers, Esq., UJA-Federation of New York, New York, N.Y.
Description
The largest impediment for fundraisers to solicit bequests and other planned gifts is finding a way to open the conversation about this subject. However, with the right language and tools any fundraiser can feel comfortable introducing the topic. This presentation will provide fundraisers with specific language to help lead the conversation towards gifts of this nature.