Session Information
The 48th AFP International Conference on Fundraising
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Reaching Seniors!
Track : Philanthropic Planning
Program Code: PG6
Date: Monday, March 21, 2011
Time: 2:45 PM to 4:00 PM  EST
Location: E 353C
SPEAKER (S):
Jay Steenhuysen, Convenant Calls, Seekonk, Mass.
David Whitehead, AARP and AARP Foundation, Washington, D.C.
Description
Have you ever sat down with a specific prospective older donor and had them just stop and tell you a story from 30 years ago? Or delayed a decision on their gift? You think to yourself, “What happened?” Much like young adults, seniors have unique developmental 2:45 p.m – 4:00 p.m. continued processes that take place. Recognizing the barriers that prevents seniors from moving forward or making gift decisions will help you secure bequests, life income and outright major gifts from your most valuable prospects.


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