Session Information
The 48th AFP International Conference on Fundraising
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Beyond Screening: Using Modeling to Build Your Prospect Base
Track : Specialized Interests/Targeted Fundraising
Program Code: SI06
Date: Tuesday, March 22, 2011
Time: 9:15 AM to 10:15 AM  EST
Location: E 271A
SPEAKER :
Tricia Ambler, WeathEngine, Bethesda, Md.
Description
In today’s competitive fundraising environment, you need to focus your energy on the donors most likely to give. Predicative modeling enables you to identify your top prospects for major gift and annual fund donations and rank the others for future asks. In this session we will explore how several large nonprofits have had success with predictive modeling and how it’s helped them take their fundraising to the next level. If you’re interested in better utilizing your fundraising time and dollars on those prospects with the highest giving potential, you’ll want to attend this session.


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(Code: SI06)
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(Code: SI06)
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