2012 Midyear Clinical Meeting
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Professional and Academic Publishing: Putting your Ideas into Practice 2012
Track:
Education Sessions (CE)
Program Code: 216-L04
Date: Sunday, December 2, 2012
Time: 9:00 AM to 11:00 AM EST
Location:
Mandalay Bay B, Level 2, South Convention Center
PRESENTER(S):
Click the plus sign to see more detailed information about each speaker.
Ruth Bloom, Editorial Project Manager,
American Society of Health-System Pharmacists
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Ruth Bloom is the Editorial Project Manager for Special Publications and E-Learning at ASHP. Ruth graduated Temple University with a bachelor's degree with a major in Spanish and minors in psychology and English. Among her varied careers are teaching, unit secretary in a Boston teaching hospital, copyediting, and managing clinical and health care publications. For more than 25 years, she has worked for health care publishers evaluating, managing, copyediting, and proofreading manuscripts. She has worked with countless authors and contributors, typesetters, designers, and printers to produce books, journals, and combined media products to meet the publisher's and readers' demands.
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Jack Bruggeman,
MBA, Director, Special Publishing,
American Society of Health-System Pharmacists
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Jack Bruggeman has spent his entire professional career in reference and college textbook publishing, specializing in health care. Over the course of 30 years he has worked with Prentice-Hall, Medical Economics Company, Little, Brown, and Aspen Publishers. He has acquired and developed books, journals, newsletters, online products and video training programs in a variety of health care disciplines including clinical medicine, nursing, home health care, hospital administration, physician practice management, physical therapy, speech-language pathology, respiratory therapy, and pharmacy. Jack served as President of Washington Book Publishers in 2011-2012. Washington Book Publishers is a volunteer membership organization representing individuals in book publishing in the greater Washington, DC area. Since 2005 he has served as the Director of Special Publishing with the American Society of Health-System Pharmacists in Bethesda, Maryland.
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Dr. Joshua Caballero completed a BA in Psychology from the University of Florida and received his PharmD from the University of Tennessee Health Science Center. Afterwards, he completed a Psychiatric Residency at the University of Texas Health Science Center at San Antonio and a Pharmacotherapy Fellowship at The Ohio State University. He has participated in the DHHS/HACU profession capacity building program and ACCP FIT program. He is currently an Assistant Professor at Nova Southeastern University with practice sites at Jackson Memorial Hospital and Nova Southeastern University.
Academically, Dr. Caballero is a preceptor for students in their Advance Pharmacy Practice Experiences and coordinates one of the Therapeutics sequences and Pharmacy Residency elective course. Dr. Caballero primarily lectures on psychiatric topics including ADHD. His residency course has an over 80% success rate. He has been a past recipient of the yearly Golden Apple Award (2008, 2012), given to the best professor in the College of Pharmacy.
Dr. Caballero is board certified in psychiatric pharmacy and has worked extensively with underserved populations including establishing pharmacy outpatient clinical services. Dr. Caballeros research interests include the effects of psychotropic agents in various populations and their impact on cognition. He has published in the areas of cognitive function, and most recently authored an ADHD chapter in Pediatric Pharmacotherapy. Additionally, he is the primary editor for ASHPs book on securing pharmacy residencies.
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Robin Coleman, Acquisitions Editor,
American Society of Health-System Pharmacists
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Robin Coleman has acquired and developed academic and professional books, apps, and other resources for ASHP since 2011. Prior to that, he gained well-rounded publishing and bookselling expertise at Cornell University Press. Robin graduated with honors from Emerson College, with a degree in Writing, Literature, and Publishing.
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Mary Lynn McPherson,
PharmD, BCPS, Professor and Vice Chair,
University of Maryland School of Pharmacy
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Mary Lynn McPherson, Pharm.D., BCPS,CPE, is Professor and Vice Chair in the Department of Pharmacy Practice and Science at the University of Maryland School of Pharmacy in Baltimore. She has maintained a practice in both hospice and palliative care, and ambulatory care her entire career. At present, Dr. McPherson is the Director of Pharmacotherapy Services at UniversityCare Heritage Crossing in Baltimore. Dr. McPherson teaches extensively in the Pharm.D. curriculum on pain management and end of life care, including didactic and experiential content. She also developed one of the first and few palliative care pharmacy residencies in the U.S.
Dr. McPherson serves on the Board of the Hospice Network of Maryland and is also President of the American Society of Pain Educators. McPherson is a Fellow in the American Society of Health-Systems Pharmacists, the American Pharmacists Association, and the American Society of Consultant Pharmacists. She has received many honors for her work, including the American Pharmacists Association Distinguished Achievement Award in Specialized Practice, the Maryland Pharmacists Association Innovative Practice Award, and the Maryland Society of Health-Systems Pharmacists W. Purdum Lifetime Achievement Award. She has written four books, and many book chapters and peer-reviewed articles on pain management, palliative care, and other topics.
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PROGRAM CHAIR:
Click the plus sign to see more detailed information about each speaker.
Jack Bruggeman,
MBA, Director, Special Publishing,
American Society of Health-System Pharmacists
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Jack Bruggeman has spent his entire professional career in reference and college textbook publishing, specializing in health care. Over the course of 30 years he has worked with Prentice-Hall, Medical Economics Company, Little, Brown, and Aspen Publishers. He has acquired and developed books, journals, newsletters, online products and video training programs in a variety of health care disciplines including clinical medicine, nursing, home health care, hospital administration, physician practice management, physical therapy, speech-language pathology, respiratory therapy, and pharmacy. Jack served as President of Washington Book Publishers in 2011-2012. Washington Book Publishers is a volunteer membership organization representing individuals in book publishing in the greater Washington, DC area. Since 2005 he has served as the Director of Special Publishing with the American Society of Health-System Pharmacists in Bethesda, Maryland.
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Description
The Characteristics of a Good Idea, Jack Bruggeman, MBA
Start with a Good Proposal, Robin Coleman
Writing and Editing: Pitfalls and Pearls, Ruth Bloom
Managing the Author-Editor Team: Perspectives on the Process, Joshua Caballero, PharmD
Being an Effective Author in the Marketplace, Mary Lynn McPherson, PharmD, BCPS, FASHP
Evaluating Five Ideas, Jack Bruggeman, MBA
- Be able to list five keys to turning your idea into a published product.
- Describe how to create an effective publishing proposal.
- Explain how to evaluate a practice improvement idea for publishing potential.
