If you don’t know Yelp from a Twitter from a Wiki, this is the session for you. Museums are blazing a trail through the next generation of web applications as they embrace social networking and viral marketing in new and exciting ways and at virtually no cost to the bottom line. A panel of experts will highlight some of the tools available right now to spread a museum's messages and content through cyberspace at alarming speeds with optimal results. Learn how the web can create personal connections, and establish ongoing relationship with visitors, helping to create lifelong customers.