Social media sounds like a great idea, and its marketing effectiveness is proven, but how does a family entertainment center get started? This session will introduce a practical guide to creating a social media strategy specifically for small parks, attractions, and FECs. Speakers will define which services to use, what to focus on, and specific strategies and tasks to take the guesswork out of social media sites like MySpace, Twitter, Facebook, and examples of facilities who are doing it right. ***Con interpretación simultánea al Español. Descriptión completa en www.IAAPA.org