Marketing parks and attractions isn't as simple as ABC anymore, especially with the increased use of PDAs, iPods, social media tools, and more. It's important that anyone seeking media attention today have the knowledge of how to utilize all the new tools available. Two industry veterans with more than 60 years of combined experience will spell out ways to stretch marketing and PR dollars; take advantage of Internet opportunities; deal with the media; pull off great publicity stunts; stage free events that will bring in the crowds; and even use some ancient techniques that still raise eyebrows.