A project management primer, this session will explore the initial steps of a successful attraction development and expansion based on experience in the industry. The speakers will detail the typical first steps of concept development, including key decision-making factors such as learning about the importance feasibility analysis and strategic planning. The panelists will also explore some common dangers to evaluate with any expansion decision, such as building more than a market can support, or building an attraction that may not meet visitor needs. Finally, the session will review various approaches to financing a new or expanded attraction.