Learn how to identify historical trends, create meaningful metrics, and utilize the most current technology to turn data into effective management decisions that will help achieve an attraction’s vision. Using a case study from the Georgia Aquarium, participants will walk through how the aquarium used software tools to identify the right metrics to monitor and manage attendance, membership, and fundraising. In addition, the speakers will examine how to successfully utilize “dashboard” reports to provide management with high-level information that will help monitor the pulse of an organization without having to get lost in the details.