"In 2005, Walt Disney World introduced ""Magic Your Way,"" the most sweeping and successful change in pricing strategy ever undertaken by the company. Built on in-depth guest insights and directly addressing key barriers to visitation, the holistic strategy leveraged admissions, rooms, dining, theme park operations, and transportation to generate significant and sustainable value for the resort. In this session, Joni Newkirk, who led the design, development, and implementation of the ""Magic Your Way"" campaign, will take us on a step-by-step journey of how attractions managers might approach a structural change in pricing strategy.
Con interpretación simultánea al Español. Descriptión completa en www.IAAPA.org. "