"Sponsorships can do more than generate revenue; they can ally attractions with a major business or recognized brand name. How can attractions successfully build and develop a sponsorship program? Hear two distinct approaches to sponsorship management. The session will share advice on how to find sponsors (and how to help a sponsor find you); how to determine the value of a sponsorship opportunity; how to align your facility’s brand with your sponsor’s brand; and how to avoid brands and branding conflicts; how to measure the ROI of a sponsorship program; and how to use sponsorship in a social media environment. Speakers will also explore examples of non-traditional sponsorship opportunities.
Con interpretación simultánea al Español. Descriptión completa en www.IAAPA.org."