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Marketing and Public Relations: Group Sales: A 2009 Case Study
Program Code:
1135
Date:
Wednesday, November 18, 2009
Time:
9:00 AM to 10:15 AM
EST
SPEAKER
(S):
Debbi Stuart, Corporate Director of Sales, Six Flags Corporate
Randy Thomas, Principal, Randy Thomas & Associates
Will Ramsey, Sales Director, Georgia Aquarium.
Ralph Vilardo, Director of Sales, The Beach Waterpark
Susan Ragonessi, General Sales Manager, Cincinnati Zoo
Description
"The 2009 season has been tough for group sales in the attractions business. Savvy operators have had to become creative in finding ways to retain business as well as look for new group sales opportunities. A panel of industry experts will present case studies of successful group sales programs they have conducted in 2009. The panel will discuss their group sales strategies, what worked, and what didn’t. They will also look at the trends for the 2010 season.
Con interpretación simultánea al Español. Descriptión completa en www.IAAPA.org. "