IAAPA Attractions Expo 2009
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Marketing and Public Relations: Selling More Tickets in Tough Economic Times
Track
:
Thursday, November 19, 2009
Program Code:
1097
Date:
Thursday, November 19, 2009
Time:
9:00 AM to 10:15 AM
EST
Location:
S233
SPEAKER
(S):
Steven Brown, accesso
Mike Schuler, Promotions Manager, Darien Lake Theme Park Resort
Kim Kane, Director, Online Strategy and Marketing, Six Flags, Inc.
Description
"In a tough economic climate, every ticket sale counts. Join Steve Brown, the former executive leader of ticketing for Walt Disney World, Disneyland and Six Flags, plus an experienced panel of industry experts as they provide an overview of the topic, snapshots of success and proven strategies to maximize revenue opportunities for your attraction. Discover how pricing, special offers and online delivery channels can move the needle for your business, even in challenging times. In this unique session, attendees will learn how attractions of all sizes can adopt the winning ticketing strategies used by major industry players.
Con interpretación simultánea al Español. Descriptión completa en www.IAAPA.org."