Learn why Internet marketing is important. There are a variety of audiences that may be accessed over the Internet including sellers, buyers, centers of influence within the industry, employees/agents and the competition. Discuss Web site design best practices, content that is important to every Web site, pitfalls to avoid, e-mail marketing and search engine optimization. Learn how to measure a Web site's performance, the budgets that are associated with creating a detailed Web site and key Web tools that are emerging in our market. The workshop will wrap-up with ideas for how to promote Web sites offline.