IBBA – M&A Source Spring Joint Conference For Professional Development
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Telemarketing for Business Brokers: Part Sales, Part Marketing (Repeat)
Track
:
June 7, 2008
Program Code:
200R
Date:
Saturday, June 7, 2008
Time:
9:45 AM to 10:45 AM
MDT
Level & Location:
Main Street C104/106
SPEAKER
:
Alan Clark, CBI, The Hatteras Group, Inc.
Description
Cover key concepts of telemarketing as it relates to business brokers as well as M&A deal makers. Key topics will include the analysis of telemarketing as one component of an overall marketing plan. Topics discussed will include utilizing telemarketing as a sales tool, developing scripts, cost/benefit analysis of telemarketing, outsourcing versus in-sourcing and overcoming the fears of using this highly effective communication tool.