SIP is the new standard for PBX trunks, adjunct connectivity, and PBX networking.  You will be asked to deploy SIP soon. This session will focus on what the SIP protocol is, why it is so heavily embraced by the industry, and how it can solve business problems. We will cover several real world examples of the successes and pitfalls of SIP deployments. Attendees will leave with an understanding of why the technology is so hot, how they can take advantage of SIP for their business and what roadblocks they can avoid.