Session Information
2006 National Speakers Association Annual Convention
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Maverick Marketing: How to Stand Out From the Herd, Get Better Results and Wrangle More Bookings Your Way
Track : July 24, 2006
Program Code: 320AB
Date: Monday, July 24, 2006
Time: 2:30 PM to 5:00 PM  
Terri Langhans, Westminster, CA
To the meeting planners or decision makers, we all look alike and
sound alike. A speaker is a speaker. Your topic is someone
elseïï申ï申s topic. Blah, blah, blah. Learn how to make
your marketing memorable, meaningful and more
effective so that it gets your speaker on the radar
screensïï申ï申and calendarsïï申ï申of more clients. By attending
this session you will be able to: * Differentiate your
business, products and programs from the competition,
no matter how much they all look alike. * Create customer-
focused marketing messages that will get the
attention of the decision-maker. * Understand and use
the four cornerstones of an effective marketing message
to create better marketing materials.

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