Session Information
2006 National Speakers Association Annual Convention
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Behind the Bookshelves: An Inside Look at What It Takes to Sell High Volume Through Major Retailers and Build a Profitable Career in the Book Biz
Track : July 25, 2006
Program Code: 680
Date: Tuesday, July 25, 2006
Time: 3:15 PM to 4:45 PM  
Clint Greenleaf, CPA, BA, Austin, TX
Meg La Borde, AUSTIN, TX
Learn the business behind book selling to create a publishing success that extends far beyond
speaking networks and the back of the room. Industry
insiders reveal the financial, production, distribution,
marketing and promotional secrets behind big sales
and profitable authors. By attending this session, you
will learn: H Common distribution and royalty terms
for authors and objective tools to assess whether selfpublishing
is a good idea or a tragic mistake. H Specific
strategies to leverage speaking careers for success in
book publishing. H How to grow sales beyond
the back of the room and in a mass-market
retail environment.

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