Session Information
2006 National Speakers Association Annual Convention
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Better Brand Building
Track : July 25, 2006
Program Code: 610
Date: Tuesday, July 25, 2006
Time: 10:30 AM to 12:00 PM  
Tim Richardson, MS, CSP, Knoxville, TN
Bruce Turkel, CEO, TURKEL
This entertaining and enlightening presentation will help you discover the
secrets to building a powerful brand. It is chock full of realworld
tips that teach you how to get the most from the creative
process to strengthen your position in an overcrowded
market. Tim, an 18 year full-time speaker, and Bruce,
founder and CEO of a Miami based branding firm worked
together to create a new brand for Timïs speaking business.
Bruce and Tim will recreate the process they went through
to create Timïs new speaker brand. Theyïll share the good,
the bad, the ugly and the brilliant. By attending this session
you will: * Learn the seven essential steps to building
brand value. * Discover how to promote your brand in
the real world. * Experience an honest conversation
of the difficulty of letting go and how doing so
moves you forward.

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