Session Information
2006 National Speakers Association Annual Convention
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Next-Generation Business Coaching: Five Practice-Building Strategies for Professional Speakers
Track : July 25, 2006
Program Code: 620
Date: Tuesday, July 25, 2006
Time: 10:30 AM to 12:00 PM  
Susan Battley, PsyD, PhD, Stony Brook, NY
Are you maximizing your real and perceived value as a professional
business coach? Susan is an internationally
renowned leadership psychologist, CEO coach and
author of the first consumerï申s guide on executive
coaching. She will show how to use an evidence-based
approach that speaks to the needsï申and skepticismï申
of todayï申s economic buyers. This fact-filled session will
equip you with proven strategies for conveying bottomline
coaching benefits to your clients and audiences.
Differentiate to win! By attending this session you will:
H Discover what the marketplace is buying in business
and executive coaching services. H Differentiate yourself
from competitors utilizing five powerful strategies.
H Acquire actionable tips and
resources to use in program
and business development.
ï申 G Z

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