Community hospitals face competition every day—from other local full-service hospitals, physician offices, and clinics. But what do you do when a group of your own top-admitting surgeons decides to open a competing outpatient facility down the street that threatens to siphon your most profitable service lines? Learn how a nonprofit community hospital ran a successful, skillfully orchestrated strategic communications campaign to neutralize the impact of physician owned competition. Get tips on developing a campaign that will work for your hospital as you face one of the most sensitive issues in healthcare today. Learn how you can use the "velvet hammer" to confidently, but carefully, compete with your own customers.