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SHSMD 2007 Annual Conference and Exhibits Session List
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 Handout
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Conference set
Best Practices/Emerging Issues
 Business Development
 General Session
 Leadership/Professoinal Development
 Marketing
 Physician Relations
 PR/Communications
 Public Relations and Communications
 Senior Symposium
 Small & Rural
 Strategic Planning
 Workshop
 

Conference set

CON  Full Compilation CD-ROM Set include Audio with non-synched handouts (as released for inclusion) 
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Best Practices/Emerging Issues

F17  Top Market Trends and Drivers     
F27  Using Multi-Service Line Marketing to Increase Volume and Revenue     
F7  Call Coverage: Opportunities in the New Paradigm     
S4  Using Price and Quality Transparency to Market Your Value     
T17  Hospitals, the Internet, and Physician Portals: Information Highway or Dead End?     
T27  Next-Generation Model for Physician Employment: The Ultimate Sustainable Market Growth Strategy     
T7  Engaging Patients Online: The Payoff of Just Trying It     
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Business Development

T10  Stand Alone Emergency Departments and More . . .Planning Building, and Promoting an ED/Ambulatory Surgery/Imaging Center     
T20  Projecting Ambulatory Volume under Complex Market Dynamics     
T30  Accelerating Revenue and Marketshare via Strategic Specialty Clinic Partners     
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General Session

GS-F  Made to Stick   
GS-S  Solutions for Prevention and Quality in Healthcare   
GS-T  Imagine What If   
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Leadership/Professoinal Development

F19  Navigating the Politics of Your Job     
F29  What's Keeping You Up at Night? Get Creative about Problem Solving     
F9  Advancing Your Career by Thinking Like a CEO     
S6  So You Want to be a Consultant Someday     
T19  Maverick Thinking: Insights for Healthcare Strategic Management     
T29  Learn to Market the Half Full Glass     
T9  Minding Your E's, P's, and Q's: Twelve Tips for a Powerful Presentation     
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Marketing

F1  The Velvet Hammer - A Campaign to Compete with Your Own Customers (Physicians)     
F11  Hit Us with Your Best Shot for Marketing Professionals 
F12  The Road to Market Success: Connecting the Dots between Brand Strategy and Clinical Strategy     
F2  Think and Act like a Retail Business: Using Research to Prepare for the Battle for Customers (Patients)     
F21  The Fortune 500 Approach to Healthcare Marketing Departmental Staffing, Planning, and Execution     
F22  Market Segmentation for the Healthcare Industry     
S1  The Marriage of Search and Transparency: Why You Want to Be at the Wedding     
T1  Put Your Money Where it Matters Most: How to Objectively Allocate Your Marketing and Advertising Dollars     
T11  Sancti-Mommies-Memes and the Age of Emotion     
T12  Brand as Strategy to Drive Innovation and Growth     
T2  What Women Want: How to fill Your OB Beds     
T21  ROI Tracking of New Business Development Advertising: A Case Study from M.D. Anderson     
T22  Strategies to Reduce ER Overutilization     
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Physician Relations

F18  Practicing Excellence: A Strategic Path to Patient Loyalty   
F28  The Rise of Physician "Super Groups" and What Hospitals Can Do to Address Them     
F8  The Doctor Will See You Now: The Evolving Strategic Role of a Successful Physician Relations Program     
S5  Ask the Doctor! Using a Communications Audit to Jump-Start Your Physician Relations Program     
T18  Lessons from the Field: The Top 20 Strategies for Recruiting and Retaining Physicians     
T28  Engaging Physicians in Service Line Development, the Pursuit of Quality, and Other Critical Strategic Initiatives     
T8  Joint Ventures: From Policy to Post-Execution Monitoring     
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PR/Communications

F24  Hit Us with Your Best Shot for Public Relations and Communications Professionals   
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Public Relations and Communications

F13  Strategic Communications Plans that Advance Mission and Organizational Goals     
F14  A Foundation for Successful Physician Relations: Media Relations and Training     
F23  Healthcare Loyalty Index: Perceptive Outcomes Revealed     
F3  Learn to Love Your Healthcare Lawyer and Never Say "No Comment" Again     
F4  When the CEO asks Marketing and Public Relations to Save Lives     
S2  Leveraging the Power of Grassroots: Strategies for Union Issues and High-Stakes Crisis Communication     
T13  Breaking News: Make Your Hospital a Media Darling   
T14  Creating the Connection: Issues Management as Crisis Prevention     
T23  Are You Ready for the Boomer Boom?     
T24  Virtual Business Office Breakthroughs     
T3  Digital Dog. 24 Online Hours in the Life of a Healthcare Executive     
T4  Wake Up Your Workforce! Creating a Culture of Excellence through Proven Internal Communications and Reward and Recognition Strategies     
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Senior Symposium

SF3  Working More Effectively with Your Board   
SF4  Crafting a Culture of Accountability   
SF5  Communication Leadership and Change Acceleration   
SF6  Critical Financial Issues for Healthcare Executives   
ST  Execution is Everything! How to Align Executive Performance with Strategy 
ST1  Imagine What If: The Next Generation   
ST2  BreakOUT: Unleash the Power of Human Capital for Yourself and Those You Lead   
ST3  Chief Culture Warrior: A Transformational Professional and Personal Role for Senior Healthcare Organizational Strategists   
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Small & Rural

F10  One-Man Gang     
F20  Implementing Practice Based Chronic Care Improvements following a Regional Community Health Needs Assessment: A Rural Maine Demonstration Project     
F30  The 3 "Rs": Rural, Resources and Relations     
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Strategic Planning

F15  Strategic Planning, Alignment and Metrics: A Working Framework     
F16  Integrated Strategic and Facility Planning     
F25  The Balanced Scorecard: Focus and Align Your Organization for Breakthrough Performance     
F26  Execution is Killing Us: Successful Implementation of Your Strategic Plan     
F5  Hit Us With Your Best Shot for Planning Professionals   
F6  Best Practice Strategic Planning: How Baldrige Award-winning Hospitals Do It     
S3  Strategic Planning Building Blocks: Who, What, When, Where, Why     
T15  Junking the Bumper Car Strategy: Developing Advanced Strategic Thinking for Competitive Advantage     
T16  A Case for Strategy: Applying our Instincts to Real-Life Strategic Challenges   
T26  Growing the Top Line: Strategies for Success     
T5  Walking the Talk: New Tools to Translate Strategic Vision into Action and Results     
T6  The Evolving Clinical Delivery Network     
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Workshop

W1  Best Practices in Physician Strategy Development   
W10  From Interruption to Interaction: Using New Media and Your Website to win (and Win Over) New Patients     
W11  Attract, Retain, Repel: Understanding How Employment Branding and Organizational Culture Can Increase the ROI of Employee Recruitment and Retention Programs     
W12  How Does Your Hospital Taste? Creating Raving Fans via Experience Design     
W2  Marketing 101: What Marketing IS, and what it ISN'T!     
W3  It's Lonely Out Here.....How to Connect with Customers When You're on a Limited Budget     
W4  Advertising Boot Camp     
W5  A Comprehensive Approach to Physician Alignment in Community Hospitals     
W6  Reducing Errors and Costs: Aviation Team Training in the Healthcare Market     
W7  Environmental Assessments: Building the Framework for Successful Strategic Decisions     
W8  Healthcare Marketing Research: Using Evidence-Based Research to Improve the Effectiveness of Healthcare Marketing     
W9  Assessing Community Need and Reporting Community Benefit     
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