Session Information
SHSMD 2007 Annual Conference and Exhibits
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One-Man Gang
Track : Small & Rural
Program Code: F10
Date: Friday, October 5, 2007
Time: 11:00 AM to 12:30 PM  EST
Location: Washington 3
SPEAKER (S):
Cassandra Feltrop, Director of Marketing and Foundation, White County Medical Center, Searcy, AR
Mark Richards, Director of Marketing and Public Relations, Indiana Regional Medical Center, Indiana, PA
Description
No budget. No staff. No time. No respect. Sound familiar? Learn how a department of one can look like an office of 20. Explore real, adaptable solutions to the problems facing many small, rural hospital marketing departments, including free community resources, tapping into hobby markets, and the power of recognition. Get tips from a "one-man gang" whose hospital has received national attention and had record-setting financial statements for the past three years.



Audio (MP3) download
(Code: F10)
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Handout Online
(Attendees only)
(Code: F10)
Regular Attendee:Free