One of a hospital's greatest challenges is developing positive, lasting relationships with physicians. One of the best ways to engage physicians—media training and media relations—is something your communications department does every day. Drawing from real-world examples, learn a variety of proven techniques for identifying and engaging key physician leaders, from building community relations participation to collaborating in key hospital initiatives. Use interactive activities to build a platform for physician engagement. Discover how to deliver effective media training to physicians and how to evaluate the other supports you provide your network physicians.