Session Information
SHSMD 2007 Annual Conference and Exhibits
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Healthcare Loyalty Index: Perceptive Outcomes Revealed
Track
:
Public Relations and Communications
Program Code:
F23
Date:
Friday, October 5, 2007
Time:
3:30 PM to 5:00 PM
EST
Location:
Washington 1
SPEAKER
(S):
Neeraj Arora, Executive Director, A.C. Nielsen Center for Market Research, University of Wisconsin, Madison, WI
Denise Beaudoin, Director of Marketing, Henry Ford Health System, Detroit, MI
James Hallick, Director of Research and Development, CPM Marketing Group, Inc., Madison, WI
Description
Increased loyalty equates to a hospital's likelihood of retaining existing or prospective patients. The obvious question: Can patient loyalty be accurately quantified and measured? Do CRM communications increase patient loyalty or bonding with the provider? Attend this session to find out.
Audio (MP3) download
(Code: F23)
$49 USD - Your Price
