Session Information
SHSMD 2007 Annual Conference and Exhibits
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Using Multi-Service Line Marketing to Increase Volume and Revenue
Track
:
Best Practices/Emerging Issues
Program Code:
F27
Date:
Friday, October 5, 2007
Time:
3:30 PM to 5:00 PM
EST
Location:
Washington 4
SPEAKER
(S):
Tina Gilson, Marketing Specialist, Providence Everett Medical Center, Everett, WA
Kellie Spellman, Strategic Marketing Manager, CPM Marketing Group, Inc., Madison, WI
Description
Using a single customer relationship management (CRM) campaign to promote multiple service lines to patients at the highest risk for certain diseases allows an organization to leverage marketing dollars. Learn how a comprehensive CRM system allowed PEMC to identify patients with highest need and market multiple service lines in one campaign effort.
Audio (MP3) download
(Code: F27)
$49 USD - Your Price
