Never hear hospital administration say "no comment" again by engaging and educating your legal counsel about the benefits of clear, honest communication. Learn how a healthcare public relations pro and in-house counsel have persuaded reluctant physicians and hospital administrators to partner with media relations. From crafting media statements and talking points in crisis situations to negotiating TV contracts that allow video crews unprecedented access to surgeries and patients, discover how to forge a relationship that limits risk while gaining positive exposure. Hear how BJC in less than 24 hours finalized agreements allowing TLC (The LearningChannel) to follow the parents of quintuplets!