Many organizations develop physician relations programs that are reactive, focusing on troubleshooting in response to physician dissatisfaction. This may be sufficient in the short term, but a long-term strategy is needed for growth. A successful physician relations program needs to be proactive. Hear how one of the oldest and most successful physician relations programs has evolved in response to the changing needs of the institution it represents. Learn to recognize the need for change, the steps necessary for strategic realignment, and how a successful physician relations program progressed from a retention model to a clinical growth model.