You have impeccable credentials, are well respected by your colleagues, and hear frequently how creative you and your department are. But you still seem to be forgotten when the really important issues and decisions are considered. Learn how to leverage your strengths in communications and marketing to help your hospital deal more effectively with today's most challenging operations and financial problems. A former hospital CEO shares an insider's view of the roller-coaster ride most hospital presidents endure and the problems that keep them awake at night.