The Internet and healthcare consumerism have become powerful and influential forces. Product and service transparency play a key role with growing consumerism and search. Learn about the influential relationship between objective search results and transparency. Discover what is driving Google's endeavor to maximize search value for consumers, giving them smarter and targeted search results. Learn about the implications of smart search for hospitals, and what innovative hospitals are doing to strategically leverage Internet search, consumerism, and transparency to attract and retain patients.