Union issues are among the most high-profile, potentially controversial issues any hospital can face. Crafting the right strategy and framing the agenda of debate are key to surviving and protecting the hospital's reputation—and the business. Learn how to use words that work to frame the agenda of debate. Discover how a targeted grassroots program can help turn the tables on any controversial issue, and how leveraging public opinion can help put the hospital in the driver's seat. Explore how low intensity grassroots programs in "peacetime" can help prevent crises and keep smaller problems from threatening the hospital's reputation and business performance in "wartime."