Session Information
SHSMD 2007 Annual Conference and Exhibits
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Ask the Doctor! Using a Communications Audit to Jump-Start Your Physician Relations Program
Track : Physician Relations
Program Code: S5
Date: Saturday, October 6, 2007
Time: 9:45 AM to 12:00 PM  EST
Location: Washington 5
SPEAKER (S):
Janet Moore, Director of Marketing and Community Relations, Mission Hospitals, Asheville, NC
LuAnne Stewart, Vice President, Healthcare, Hill & Knowlton Public Relations, Tampa, FL
Description
As physician discontent grows over declining income, increasing demands on their time, and a variety of other stressors, hospitals and health systems are searching for more effective ways to communicate with their medical staffs to build strong, mutually beneficial relationships. Hear how Mission Hospitals, used a comprehensive physician communications audit to lay the groundwork to develop a new strategic physician relations program.


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(Code: S5)
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(Code: S5)
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