Elevating the role of brand as a strategy-critical asset is a priority for health executives in an increasingly competitive field—one that puts marketing squarely at the strategy-making table. Gain an in-depth understanding of brand as a focal point for development of competitive strategy in healthcare organizations, and discover a framework for leveraging the current consumerism trends to build sustainable growth through value innovation. Learn from the success stories of health systems and businesses that have sparked innovation and driven growth through a focused brand strategy.