Are you tired of asking why your hospital was left out of a story? Would you like to build trusted relationships with your targeted media outlets? Would you like to assert more control over the media, rather than have the media control you? How about dramatically increasing positive media placements? Gain an insider's look at how to strengthen your media relations efforts. Take home a set of solid techniques, important dos and don'ts, and renewed confidence to help you get maximum results from every media encounter.